Care Home Marketing Marketing a Care Home

Next Care Home Marketing Course...

17th October 

Last few places remaining!

More dates scheduled

Absolutely superb! One of the best courses I have ever been on. Excellent, engaging delivery and very relevant subject matter.
Rob Gylon,

I honestly enjoyed everything. The material was clearly demonstrated too, with a lot of knowledge and skill. Thank you for all the encouragement and support.
Temsy Nyemba, Sherbourne Lodge

I learnt a lot, especially how to approach the financial questions confidently.
Mary Rabbitte, Cheverton Lodge

Brilliant course, would and will come back again!! Ammar Kapadia, Chalfont Lodge

Excellent, valuable course and very interesting. I would recommend this to others. Thank you very much.  Libby Barrett, Marnel Lodge

From today, I will use the tools I have learnt to help people who really need it. Olena Frolova, West Oak

Inspiring! Suzanne Gulbrandson, Ashford House Care Centre

Whole presentation was brilliant, very useful hints and tips.
Sylvia Szyngiera,
Windmill Manor

Trainer was very articulate and didn't, "Waffle!" Explained everything very well and was very patient with all who attended. Sylvia Joyce, Wadhurst Manor

I now have a Marketing Plan that makes sense! What else can I say,I learnt loads! Thank you.
Clare Hall
East Hill Care Home

A much clearer understanding of  "Person Centred Marketing," Tutor made us all feel comfortable and was very approachable.
Rita Cheung,
Wimbledon Beaumont

This was a great course, directly linked to practice, really helped me to understand sales and gave me real confidence. 
Fiona Smith,
Hillside Care Home

Very interactive, excellent course, learnt a lot which I can put into practice.
Alison McLinton,
Lynde House

Fantastically appropriate, well presented and fun, would recommend for all levels.
Debbie Reed,
Cedar House Care Home 

Based on the Care Sector, not generic like most courses. Easily translates to actions I can do in my own Home, definitely the most useful course on Marketing I have ever been on.
Anne Trigg,

All administrators and RGN's should be encouraged to attend, learnt loads.
Fred King,
Cheverton Lodge

Presented the subject in an effective and understandable way, given good working, relevant examples.
Beatrix Haiani,
Epsom Beaumont

"Ethical Guide to
Care Home Marketing"

Ethical Guide to Care Home Marketing

We are proud to have partnered the following companies but have, and are working with, many others:

We live in interesting times!!

  • Do empty beds worry you?
  • Is competition for private pay residents increasing?
  • Are your fees less than you would like?
  • Could you benefit from more enquiries?

If you are a Care or Nursing Home  or DCA looking for Marketing advice and if the answer to any of the above is yes, then you WILL benefit from our complimentary:

"Ethical Guide to Care Home Marketing"

Enter your email address to claim your Free copy  >>>>>>>>>>>

To introduce ourselves, we have compiled a complimentary guide, which provides extracts from our Online Training for Care Home Marketing and our Care Home Marketing Courses. It is simple to receive, enter your email address above, and the guide is yours to download. We treat your privacy as we ourselves would like to be treated, so your e-mail address is NEVER shared

This e-book is jam packed full of hints and tips all designed to work in the current economy. If you are a Nursing  or Residential Home or DCA, looking for "Marketing Advice" and are keen to know how to acquire more Private Pay Residents, or simply attract more Local Authority or PCT recommended families, then this guide (which is a taster of what is in our Online Training for Care Home Marketing will help.

Our "Ethical Guide to Care Home Marketing" is based on the Care Home Marketing training we have developed by watching hundreds of face to face family meetings and distills the things which actually work to fill beds.

We understand that Marketing a Care Home, Nursing Home or Domiciliary Care Agency needs a very unique and ethical approach and we know that although there are many marketing companies out there, very few actually understand how to market in the Care Sector.Typically, our clients will want to increase their numbers of residents, Private Pay as well as Local Authority or PCT whilst achieving the maximum weekly fee. Our experience allows us to help our clients in a number of different ways.  We offer everything from "Bespoke Consultancy" to "Public Courses" and also have specific downloadable "Care Home Marketing Guides" all of which will help you to  fill those empty beds. Our reputation speaks for itself, we are the only Training Company which specialises in training Sales and Marketing in the Care Home Sector.  All of our methods are tried,tested and proven to work. Take a look at our feedback from our previous clients, satisfaction is guaranteed.

"As a Marketing Team we were all slightly concerned about delivering Sales Training to our General Managers. Like many Care Home Operators we are very aware of the apprehension around the “s” word in the caring world ! Thank goodness we found Sarah Devlin. Sarah is an extremely accomplished trainer and the feedback from our General Managers has been very positive with many discovering a new sense of purpose and confidence with family meetings, including driving fee’s and closing sales."
Geoff Pride– Regional Marketing and Sales Manager – Barchester Healthcare. 

Inspiring Possibilities has worked with many operators in the care home industry, some of the largest, to small family run businesses, from Nursing, EMI and Residential homes to DCA's. Our uniqueness comes from the marriage of over 20 years of  Sales, Marketing and Training experience at the highest level, whilst working directly in the Care Sector and because of this, we understand  that Sales and Marketing in Care demands a very individual and ethical approach.

We have had the privilege of meeting hundreds of fantastic Home Managers over the years, all of them have one thing in common,  and that is, that they do what they do, because they know they can make a difference to their residents' lives. However not all of them feel quite so confident when it comes to marketing their Home, generating enquiries and ultimately filling beds. The concept of Sales and Marketing can almost feel at odds with their values around Care. This is where Inspiring Possibilities can work with you, in partnership, and share our years of experience and research to help you put together an ethical Care Home Marketing strategy.

We have developed a number of ways of sharing our research and training with you. We produce Online Training for Care Home Marketing, which detail everything from an ethical way to generate more enquires, to how to effectively but sensitively deal with families to help them to make a positive decision. They also cover subjects such as Care Home Marketing Strategy, how to train your team to make the most of those precious telephone enquiries and how to increase the numbers of families who then want to meet you face to face and don't forget they all come with a 14 day money back guarantee!

We also run open Care Home Marketing, training days which bring the guides alive and really show you how to put the theory into practice. We have trained hundreds and hundreds of people on these days and by the feedback we receive, these days are truly unique.

Based on the Care Sector, not generic like most courses. Easily translates to actions I can do in my own Home, definitely the most useful course on Marketing I have ever been on." Anne Trigg, Denham

If you would prefer the personal touch we also offer bespoke Care Home Consultancy, where your business is analysed and bespoke recommendations made and delivered. This part of the business will work with you to identify your strengths but also your areas of weakness and then devise a bespoke care marketing strategy. We will analyse your competition, your pricing strategy and your end to end customer experience and use our knowledge and experience to highlight the way forward.

We also offer Performance Coaching and lastly Mystery Shopping, helping you to understand the true customer experience ranging from one site to national coverage.