Care Home Marketing Marketing a Care Home

Next Care Home Marketing Course...

17th October 

Last few places remaining!

More dates scheduled

Absolutely superb! One of the best courses I have ever been on. Excellent, engaging delivery and very relevant subject matter.
Rob Gylon,

I honestly enjoyed everything. The material was clearly demonstrated too, with a lot of knowledge and skill. Thank you for all the encouragement and support.
Temsy Nyemba, Sherbourne Lodge

I learnt a lot, especially how to approach the financial questions confidently.
Mary Rabbitte, Cheverton Lodge

Brilliant course, would and will come back again!! Ammar Kapadia, Chalfont Lodge

Excellent, valuable course and very interesting. I would recommend this to others. Thank you very much.  Libby Barrett, Marnel Lodge

From today, I will use the tools I have learnt to help people who really need it. Olena Frolova, West Oak

Inspiring! Suzanne Gulbrandson, Ashford House Care Centre

Whole presentation was brilliant, very useful hints and tips.
Sylvia Szyngiera,
Windmill Manor

Trainer was very articulate and didn't, "Waffle!" Explained everything very well and was very patient with all who attended. Sylvia Joyce, Wadhurst Manor

I now have a Marketing Plan that makes sense! What else can I say,I learnt loads! Thank you.
Clare Hall
East Hill Care Home

A much clearer understanding of  "Person Centred Marketing," Tutor made us all feel comfortable and was very approachable.
Rita Cheung,
Wimbledon Beaumont

This was a great course, directly linked to practice, really helped me to understand sales and gave me real confidence. 
Fiona Smith,
Hillside Care Home

Very interactive, excellent course, learnt a lot which I can put into practice.
Alison McLinton,
Lynde House

Fantastically appropriate, well presented and fun, would recommend for all levels.
Debbie Reed,
Cedar House Care Home 

Based on the Care Sector, not generic like most courses. Easily translates to actions I can do in my own Home, definitely the most useful course on Marketing I have ever been on.
Anne Trigg,

All administrators and RGN's should be encouraged to attend, learnt loads.
Fred King,
Cheverton Lodge

Presented the subject in an effective and understandable way, given good working, relevant examples.
Beatrix Haiani,
Epsom Beaumont

"Ethical Guide to
Care Home Marketing"

Ethical Guide to Care Home Marketing

Care Home Marketing Courses

Course Dates

Courses running throughout the year but dates and locations can also be tailored to individual needs.

Contact us or book online for the next available course below.

January 10th 2013 - Limited availability Full
February 16th 2013 - Limited availability Full
March 15th 2013 - Limited availability Full
April 11th 2013 - Limited availability Full
May 18th 2013 - Limited availability Full
June 20th 2013 - Limited availability Full
July 18th 2013 - Limited availability Full
August 14th 2013 - Limited availability Full
September 17th 2013- Last few places remaining - Book online below!
October 17th 2013 - contact us
November 19th 2013 - contact us
December 10th 2013 - Limited availability, contact us

Book online now for: Wednesday 17th September 2013

This course will be held at the Alton House Hotel which is a 2 minute walk from Alton Station (in Hampshire) -

Cost £399

Multiple bookings attract a discounted rate:

2 - 3 Bookings - £349
4 plus delegates - £299 per delegate

Please select the number of delegates you wish to book for:[Hidden Field]   [Hidden Field]   [Hidden Field]   [Hidden Field]   
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For a special rate for more than 6 delegates, or if you would like to find out any further details, then please:
Email us at
or call the office on Tel: 07545583999If you are serious about learning the strategies used by successful Owners and Managers, then our Open Courses will deliver exactly that.

Our Care Home Marketing training has been developed by watching hundreds of face to face family meetings and distils the things which actually work to fill beds. We understand that Marketing a Care Home, Nursing Home or Domiciliary Care Agency needs a very unique and ethical approach and we know that although there are many marketing companies out there, very few actually understand how to market in the Care Sector.

Our courses are based on our Online Training for Care Home Marketing, and it is those ideas and many many more are discussed and brought to life. Numbers are restricted, ensuring everyone receives individual attention.

The biggest difference between our courses and other sales courses is that ours are developed ONLY for the Care Industry and are based on Ethical concepts proven to help fill your beds without compromising fees.


This course is aimed at anyone who will need to meet with families and guide them through the complex maze of "Care." Our delegates are typically,DCA/ Home Managers/Owners, Deputies, Nurses, Receptionists, Administrators and Senior Carers and the course aims to give attendees the following:

  • An understanding that effective Sales and Marketing in Care is purely "Relationship Building"
  • A structure for the most effective Family Meeting
  • An in depth look at how to build strong rapport, covering Body Language and Advanced Communication Skills
  • Effective questions to understand a family's needs
  • How to turn those needs into a sale
  • How to discuss money confidently
  • How to overcome objections
  • Effectively dealing with enquiries on the phone
  • The importance of, and how to, ethically keep in touch

To ensure the content is of the highest quality, these courses are only delivered by the Author of our Care Guides, Sarah Devlin who has years of experience at the highest level and has successfully turned around many struggling Homes using these concepts.